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but they said sex sells

July 30th 2006 14:20
It is monday again. Sometimes we just wish the weekend was longer but nevertheless I hope you guys have had a good weekend. Well, lets start the week with a lighter note; have anyone of you encountered a listed adult business company? Many of us would not have the faintest idea of linking an adult business with the market, but there is one in Australia, the Perth-based Adultshop Limited, which was listed since 1987. Quite a fair bit of time.

According to the ASX, its principal activities are stated as "Retailing of adult products on the internet" (http://www.adultshop.com.au), which sells items from vibrators to the latest adult dvds, kinda neat. Anything adult, they have it, pretty much like the standard online adult shop. But what is interesting to note is its past share price which had never exceeded $0.06 and is currently traded at $0.033. Could this suggest that demand or sales of adult products in Australia is a non issue as compared to the US or European countries? Could this also suggest that Aussies are not interested in toys and videos? Well videos are widely available on the net free of charge but what about toys? I always heard the mantra "sex sells" which has substantial element of truth but certainly not for this listed adult business in terms of shares. It would be great to get the girls out there to tell us about buying adult toys so that, perhaps, compute a correlation of adult toys sales with share price. Anyone?


Okay, lets get back to the market

The fear of an interest rate hike was solidly confirmed as last Friday shown us the market tumbled once again from the hike fear. As expected, the Thursday rebound lead by banks was quickly capitalised on with quite a number of profit takings on Friday which concurred with the previous post analysis that the Thursday rebound was a result of bargain hunting of banking stocks. Now, we can take this down as a possible active trading strategy in the future.


The market for the new day of the week is likely to rebound gain following the lead on last Friday US market positive territory play. Given the sentiment of the economy now, the market would likely to be in for another roller coaster ride anticipating for the official annoucement of an interest rate hike by the RBA and the earnings season.

Note: This is not a financial advice.
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Comments
2 Comments. [ Add A Comment ]

Comment by jon

July 30th 2006 23:40
I am really surprised that adult shop has not been doing that well. I thought an online retailer of adult products with a high profile is a sure winner in a (reasonably) liberal country like Australia.

The market is volatile at the moment. What are your thoughts on the 6 month outlook? I was still quite positive until the last week or so with bad inflation figures, even higher oil prices, the minimum wage rising etc. But on the other hand employment is still high and China is still growing creating ever more demand for our resources.

Comment by Benjamin

August 1st 2006 15:31
Yea, I am definately surprised as well. I thought it could do better in terms of share price. Its poor share performance could be a result of the relatively small adult business market in Australia and maybe the guys have members so good that toys don't do the play. LoL.

My 6 months outlook? I can tell you I don't know and all I can say at the moment is; "Hazy Outlook". Will talk more about it later. Cheers, mate.

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